Homepage / MusicWorld / LARS ULRICH Says METALLICA's 'Whole Business Model Changed' After Getting Rights To All Of Band's Master Recordings
The Workhorse Chronicles: Matron Thorn Track Premiere: Restless Spirit – ‘Ripped From Me’ Full EP Stream: Demonbreed – “Hunting Heretics” Track Premiere: Musmahhu – ‘Spectral Congregation of Anguish’ Interview with DIE ENTWEIHUNG Full Album Stream: Adaestuo “Krew Za Krew” No Corporate Beer: Bicycle Kick Interview with Onydia HECATE ENTHRONED Unveils New Song ‘Temples That Breathe’ For Those About to Squawk: Necrosleezer, Blood Feast, Defy the Curse Track Premiere: Olkoth – ‘Imperfect Reanimation’ Veil of Conspiracy “Me, Us and Them” to be released on February 8th via Revalve Records ANCIENT OAK CONSORT – release lyric video for “The Race” Full Album Stream: Tuskar – “The Tide, Beneath, The Wall” Full EP Stream: Deathkings – “Ex Nihilo” Watch: Inoculation – ‘Loss of Esoteric Profoundness’ The Workhorse Chronicles: Rogga Johansson Symphonic Metal/Folk The Mexican Way CABRAKAÄN Join Sliptrick recs Video Premiere: Depravity – ‘Despondency’ Full Album Stream: Goats of Doom – “Rukous” Odium records launch Pre-Order of the Black Altar’s re-edition of “Suicidal Salvation” Interview with Tragodia Canadian Alternative Metal Group DOAN join Sliptrick Records Full Album Stream: Ichor – “Hadal Ascending” Track Premiere: Varego – ‘The Abstract Corpse’ Symphonic Goth Rock Band LIPSHOK CD ‘To Haunt a Quiet Realm’ Interview with GC Project Interview with Bad Bullet NEW HORIZONS – launch new lyric video for “Borderlands Pt.2” Mourn at Obliteration’s Obscure Cenotaph Video Premiere: Vane – ‘Mutiny’ A Little Doom And A Whole Lot Of Heavy Metal – Meet CIRCLE OF WITCHES HECATE ENTHRONED – release new album ‘Embrace Of The Godless Aeon’ on January Onydia – launch preview and tracklist of “Reflections” Interview with Project Infinity in memoriam: Erik Lindmark (Deeds of Flesh/Unique Leader) Watch: Huntsmen – ‘Atlantic City’ NALE (SE) hits the Baltics in March 2019 HECATE ENTHRONED – release new album ‘Embrace Of The Godless Aeon’ on January The Ten Best Lead Singer Swaps in Metal Track Premiere: Ferum – ‘Perpetual Distrust’ Full Album Stream: Horehound – “Holocene” Win Decibel Metal & Beer Fest: Los Angeles Tickets at Bloodthirsty Thursday For Those About to Squawk: Goat Edition Full Album Stream: Valkyrja – “Throne Ablaze” Cyber Monday Is Here: Take 20% Off EVERYTHING in the Decibel Store! Decibel Meter: Red Before (or on) Black (Friday) Once Upon A Winter has released a new teaser trailer of their upcoming album ‘.existence’ Black Friday Deal: Get TWO FREE Issues of Decibel! Full EP Stream: Belzebong’s Light the Dankness Interview & Album Premiere: In the Woods… – “Cease the Day” XAON Announce March 2019 European Tour With Septicflesh Full Album Stream: Witchthroat Serpent – “Swallow the Venom” Second Round of Breweries Revealed for Decibel Metal & Beer Fest: Philly 2019 Full Album Stream: Necroart – “Caino” REVENIENCE Release New Official Video And Announce Line-up Change Veonity Hit The Charts As They Prepare To Launch The New Album ‘Legend Of The Starborn’! Track Premiere: Sofy Major – ‘Total Dump’ Track Premiere: Shadow Limb – ‘Dark Sigil’ Three Floyds Announce Beers for Decibel Metal & Beer Fest: Los Angeles PERPETUAL FATE release Videoclip for “Smothered”, album pre-order started Decibel Metal & Beer Fest: Los Angeles FAQs US Metal Group HEAT OF DAMAGE Join Sliptrick records HISS FROM THE MOAT: Sophomore Album ‘The Harrier’ To Be Released On February 22; Cover Art Unveiled Rammstein live 2019: Wie man noch an Tickets kommt oder chancenlos bleibt US Metal Group TETRAFUZE join Sliptrick records BLADE KILLER Premieres New Song ‘Midnight Sinner’ Onydia – release debut album ‘Reflections’ via Revalve records on February 1, 2019 NEVERSIN – release new videoclip for ‘Light the Universe’ MALUM SKY Release New Official Video For ‘Borrower’ LOUNA Release New English Language Single ‘Shadow Kingdoms’ VEONITY Release New Lyrics Video And Single ‘Outcasts Of Eden’ Polling places ran out of “I Voted” stickers so voters made their own Watch Searing New Video for John Lennon’s Protest Anthem ‘Gimme Some Truth’ 16 Bands Who Got Their Start on MySpace Full Album Stream: The Mon – “Doppelleben” LARS ULRICH: METALLICA's 'WorldWired' Tour Could Last Through Early 2020 This woman celebrated her 106th birthday at Taco Bell Rihanna Sends Cease-and-Desist After Songs Played at Trump Rally Previously Sold-Out Vinyl Pressing of Tad’s ‘8-Way Santa’ Available Now MEGADETH's DAVE MUSTAINE Teases New Song In Video From Writing Sessions Polish Thrash Metal Group NECRO Join Sliptrick records Interview with Vst Brendon Urie flies high, literally, for a P!ATD MTV EMA win Josh Fauver, Former Deerhunter Bassist, Dead at 39 QUEEN Biopic 'Bohemian Rhapsody' Far Exceeds Expectations With $50 Million Opening Weekend Attorney for Chris Cornell’s doctor comments on family’s lawsuit Roy Hargrove, Grammy-Winning Jazz Musician, Dead at 49 HALESTORM Members Talk Mental Health Awareness (Video) Watch Ariana Grande Talk Anxiety, Perform ‘Sweetener’ Songs on BBC Special Hollywood Undead unveil three emotional tracks, announce tour DREAM THEATER: New Album 'Distance Over Time' To Arrive In February; First Tour Dates Announced Video Premiere: The Last of Lucy – ‘Formication’ TRAGODIA – launched new Lyrics video and album pre-order Avant-Garde Metallists SIGNS OF HUMAN RACE joins Sliptrick records GLENN DANZIG's Feature Film To Start Shooting This Month Watch Night Demon’s New Video for “Black Widow” Danzig says Rob Zombie gave him this filmmaking tip See Red Hot Chili Peppers Surprise Students With Halloween Performance DRAGONFORCE Bassist Would 'Definitely' Choose Death Metal Over Power Metal

LARS ULRICH Says METALLICA's 'Whole Business Model Changed' After Getting Rights To All Of Band's Master Recordings

During an interview on November 5 at 92Y in New York City, METALLICA drummer Lars Ulrich spoke about how important achieving independence by owning all of the band’s master recordings — including both music and long-form videos — has been in having a long and successful career.

“[METALLICA‘s longtime managers, Q Prime founders] Cliff [Burnstein] and Peter [Mensch] were smart enough to anticipate that the primary carrot at the of that journey for the first 20 years or whatever was the masters,” he said. “The masters. The recording tapes. The records. So if you can get ownership of your own records… And I know that sounds a little odd. People go, ‘Well, who owned them before?’ Well, guess who owned them. The record companies owned them. The record companies, basically… they gave you money to make a record, then they own the records, and then they own them, sort of, in perpetuity. So Peter and Cliff said, ‘Let’s gun for getting our masters back.’ And at that time, there was really nobody that had that — maybe [Bruce] Springsteen, Prince, one or two other artists at that level. But that was what we went for. So lo and behold, we ended up getting our masters back. So when METALLICA became our own record company five, seven years ago, all of a sudden our whole business model changed, because now we have to sort of run all of this ourselves.”

He continued: “So we have our setup in Northern California and have a lot more people in Northern California than we used to and a lot of people to manage there and have some great people that all live under the umbrella of what we call HQ, and that’s our record company and our touring entity and some management stuff there, and our managers, Q Prime, are here in New York and have a big office, and then we have people in L.A. and stuff.”

Back in 2012, METALLICA regained control of its entire back catalog and launched its own label called Blackened Recordings. They have since been using this imprint to launch a massive reissue campaign.

“From a business point of view, it fits in with the way everything else does, which is the word ‘autonomy,'” Lars explained during the 92Y interview. “I mean, we try to be free, we try to be autonomous, we try to make decisions not based on anything other than what’s right for METALLICA and for how we see our own path. And it’s a combination of… half the time you feel like you’re sort of steering it, and the other half the time you feel like you’re just hanging on as it’s kind of steering itself.”

Ulrich, who has lived in the San Francisco Bay Area — the technology hub of the United States — for more than three decades, added: “The one thing that you hear a lot from a lot of these tech people… People sit there and go, ‘Well, you know, the guys at Apple must know what iPhone 25 looks like, because they certainly look that far ahead.’ I can tell you from knowing some of these people, they don’t know what iPhone 11 looks like, okay? Because everything in that world is that you have to be ready for what the other guy’s gonna do or that’s gonna come and ambush you, so you have to be ready to change your business model at any time. And any of those people in that world will tell you that that’s the primary M.O., really.

“And so what we try to do in our little world is try to… Nobody really knows… The demise of the music business has come and gone and now it’s kind of the Wild West. So whenever you make a record, you have to be prepared to just move in whatever ways feels right at that very moment, because six months from now or 12 months from now, the business may look diffferent. So you always have to be ready to just hang on as the beast is steering itself through some of these different dynamics.”

The European leg of METALLICA‘s “WorldWired” tour kicked off in Copenhagen, Denmark on September 2 and ran through November 3. After a break, the trek will pick up again on February 1, 2018 in Lisbon, Portugal, and continue through May, finishing up in Helsinki, Finland.

The Rock And Roll Hall Of Fame band is touring in support of its tenth studio album, “Hardwired… To Self-Destruct”, which came out in November 2016.
LARS ULRICH Says METALLICA’s ‘Whole Business Model Changed’ After Getting Rights To All Of Band’s Master Recordings
LARS ULRICH Says METALLICA’s ‘Whole Business Model Changed’ After Getting Rights To All Of Band’s Master Recordings