Coke shows interest in making cannabis-infused drinks

Would you down a cannabis-infused Coke? The soft drink giant is considering a move into such a market, as noted by Reuters, with the Atlanta-based company reportedly in talks with a Canadian concern called Aurora Cannabis, Inc.

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And Coke confirms it’s looking closely at the growing demand for marijuana-infused drinks. CBD-infused beverages harness the power of the plant’s cannabidiol, the non-psychoactive ingredient in marijuana purported to have various health benefits.

“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” reads a statement from The Coca-Cola Company on Monday.

A prospective collaboration between Coke and the Canadian cannabinoid company could save the public’s seemingly stalled interest in the century-old soda slinger’s more sugary soft drinks, states Canadian financial channel BNN Bloomberg.

A source who has direct knowledge of the talks says Coke and Aurora Cannabis are “pretty advanced down the path” of doing a deal, according to BNN Bloomberg. “It’s going to be more of the ‘recovery drink’ category,” they added of the beverage.

Coca-Cola test-marketed an alcoholic drink in Japan earlier this year, per USA Today. And a new, marijuana-infused drink may show Coke’s continued desire to stretch out into beverage sectors other than your standard soft drink.

Have you ever had a cannabis-infused drink? Would you be willing to try a new Coke beverage that’s infused with cannabidiol? Sound off in the comments section, below, and let us know what you think of CBD-infused drinks!

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The post Coke shows interest in making cannabis-infused drinks appeared first on Alternative Press.

Coke shows interest in making cannabis-infused drinks
Coke shows interest in making cannabis-infused drinks